Pulse Insights Documentation
  • Pulse Insights Overview
    • 👋Welcome to Pulse Insights
  • Implementing Pulse Insights (Dev)
    • Implementing on Web and Mobile Web
      • Deploying your tag (code snippet)
      • Ingesting contextual data for targeting and analysis
      • Client Key
      • Tracking Events (aka High Value Actions)
      • Presenting a specific survey
      • Supporting Inline surveys
      • Callbacks
      • Privacy Features
        • Identifiers, cookies, and local storage
        • Data that Pulse Insights stores
      • QA Process and Preview Mode
        • JavaScript Object
      • Single Page Apps
      • Load Time & Availability
      • Bot blocking
      • Customer-initiated Feedback
    • Implementing in email
      • Dynamic Email
    • Implementing in Native Apps
      • Android
        • Android Release Notes
        • Android Demo App
      • iOS
        • iOS Release Notes
        • iOS Demo App
      • Demo App Help
  • Integrations
    • Integrations overview
      • Hubspot
      • Braze
      • Google Analytics
      • Data Lake
  • Configuring Pulse Insights (Console)
    • Account Setup
      • Authentication & SSO
      • Inviting Collaborators
      • Roles & permissions
    • Dashboard & Program Management
      • Survey Status
    • Editor
      • Question Types
        • Survey Invitation
        • Single Choice
          • Using Images
        • Multiple Choice
        • Free Text
        • Net Promoter Score
        • Slider
        • Custom Content (Next Best Action)
        • Thank You Message
          • Poll (Show Results)
      • General
      • Targeting
        • Devices & Channels
        • Sample Rate
        • URL & Events
        • Dates
        • Previous Responses
        • On Page Behavior
        • CRM Targeting
        • Geo Targeting
        • Goal
        • User Behavior
        • Advanced Settings
      • Formatting
        • Widget Types
          • Docked
          • Bottom Bar
          • Top Bar
          • Overlay
          • Inline
        • Themes
        • Question Display
        • Custom CSS (Survey-level)
        • Supported Markdown
      • Link Builder
      • Preview
      • Survey Groups (Localization)
    • Reporting
      • Results Page & Filtering
      • On Demand
        • Columns/Data Dictionary
      • Scheduled Reports
      • Free Text
        • AI Generated Summary
        • Responses & Tagging
      • Custom Content Reporting
      • Viewable Impressions
    • Account Level Settings
      • Get Code Snippet
      • Global Targeting
      • Data & Integrations (Callbacks)
      • Data Restrictions
      • Themes
      • Automations
        • High Value Actions (Events)
      • Activity Log
      • Configured by Pulse Insights
  • Best Practices
    • Best Practices
      • Copy
      • Design and Execution
      • Targeting
      • Widget Types
      • Sample Rate
      • Submission Rates
      • Special Features
      • Best Practices for Progressive Profiling
  • API
    • API reference
      • Surveys
        • Questions
        • Poll
      • Q
        • A
      • Direct serve
      • Serve
      • Results
      • Present results
      • Track event
      • Custom content link click
      • Submissions
        • All answers
        • Answer
        • Close
        • Viewed at
      • Devices
        • Set data
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  • Docked
  • Inline
  • Overlay
  • Top Bar

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  1. Best Practices
  2. Best Practices

Widget Types

These tips will help you find the right balance for your survey. Decide if you’d like your survey to stand out or fit native content. Choose a widget style that fits your page and goals.

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Last updated 2 years ago

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Mobile widgets are always set as an overlay for easy readability.

The only exceptions to this rule are for inline surveys.

Bottom Bar

Pops up over a thin portion of the bottom of your webpage or app until the user answers or exits.

Available for Web or App implementations.

Bottom Bars act as a middle ground, allowing you to collect data quickly without covering all the content on the page.

Docked

Acts as a bottom bar, but only covers a portion of the webpage.

Available for Web implementations only.

Docked Widgets act as a middle ground, allowing you to collect data quickly without covering all the content on the page. They are great if you have content on the bottom of the page you’d like to keep in view.

Inline

An interactive object on your web page or app that disappears once the user answers or exits.

Available for Web or App implementations.

Inline surveys are great for asking about specific pieces of content on your page or if you hope not to disrupt the user’s experience. Users sometimes react negatively to popups, so if you have the volume, use inline surveys. For example, if you have 100,000 visitors a day and only need 500 submissions a day, use an inline or docked widget to keep the user experience seamless. Inline surveys work best when deployed on specific pages unless the site has a dedicated slot for Pulse surveys. For example, ask about a subject that also appears in the webpage content. Relevant copy = high response rates!

If you want to ask questions about page copy, place them inline at the bottom of the page or trigger after a high scroll percentage. Giving your visitor time to read your content will allow them to provide you with informed responses.

Overlay

Pops up over your web page or app until the user answers or exits.

Available for Web or App implementations.

Overlays are a great way to get data quickly or work well when the survey is triggered by a user’s actions (ex: the feedback tab).

Top Bar

Pops up over a thin portion of the top of your webpage or app until the user answers or exits.

Available for Web implementations only.

Top Bars act as a middle ground, allowing you to collect data quickly without covering all the content on the page. They bring the eye to the top of the page.

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