# Best Practices

- [Best Practices](https://docs.pulseinsights.com/best-practices/best-practices.md): Best practices help you avoid pitfalls and implement surveys that meet your specific goal at this moment in time.
- [Copy](https://docs.pulseinsights.com/best-practices/best-practices/copy.md): Ask the right question in a way that inspires clients to answer!
- [Design and Execution](https://docs.pulseinsights.com/best-practices/best-practices/design-and-execution.md): Design and question execution are important for the look and feel of your survey. They also impact user behavior. Use these tips to design your surveys with results and response rates in mind.
- [Targeting](https://docs.pulseinsights.com/best-practices/best-practices/targeting.md): Survey Triggers, Widget types, and a number of targeted web pages impact the number of responses you will get.
- [Widget Types](https://docs.pulseinsights.com/best-practices/best-practices/widget-types.md): These tips will help you find the right balance for your survey. Decide if you’d like your survey to stand out or fit native content. Choose a widget style that fits your page and goals.
- [Sample Rate](https://docs.pulseinsights.com/best-practices/best-practices/sample-rate.md): Consider when to set the sample rate as high vs as low as possible.
- [Submission Rates](https://docs.pulseinsights.com/best-practices/best-practices/submission-rates.md): What do submission rates mean? Are there things we should do to improve them?
- [Special Features](https://docs.pulseinsights.com/best-practices/best-practices/special-features.md): Make Customer Insights Actionable
- [Best Practices for Progressive Profiling](https://docs.pulseinsights.com/best-practices/best-practices/best-practices-for-progressive-profiling.md): Progressive Profiling takes Zero Party Data (data resulting from when a user intentionally and proactively shares their info with you) and links it directly to your client's profile in your CRM.


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