Identifiers, cookies, and local storage

The following is what Pulse Insights stores in local storage and its purpose.

Pulse Insights uses local storage instead of cookies. Some cookie consent crawlers only scan for cookies, so please use the table below to inventory what data Pulse Insights stores in local storage and how it is used.

Local Storage Items

Name	Example Value	Use
pulse_insights_udid	68eb4293-c71b-4906-820c-fb86b51a9f57	Random identifier assigned to the device used as key to store impressions and submissions
pi_pageview_count	2	Counts the number of pageviews in current session to enable pageview targeting such as "only show after 3+ pages"
pi_visit_count	1	Counts the number of visits to enable targeting such as "don't show survey if it's the first visit"
pi_visit_track	1683139204312	Determines whether a pageview is part of a new or existing session.
pulse_insights_client_key	abc123	Optional. Stores Client Key (your ID for the user) that you explicitly send to Pulse Insights.