Data that Pulse Insights stores
Pulse Insights evaluates & stores data from your end-users to perform its core functions of:
Determining if and how a survey should be served
Capturing explicit user responses to survey questions
Analyzing the responses to generate insights for your business
Performing QA of data and user experience
The following is a list of data that Pulse Insights stores along with how it is used.
DEVICE-RELATED
Device UDID
Random identifier assigned to the device used as key to store impressions and submissions
User Agent
Analysis and QA of survey data by device characteristics such as mobile vs. desktop responses.
Operating System
Inferred from user agent
Browser & version
Inferred from user agent
Screen Resolution
Analysis and QA of survey data
Device Type
Inferred from screen resolution
IP Address
QA of survey data such as potential bot or testing traffic
This field is an account-level option with settings to turn off, obfuscate the last octet, or store the full IP address.
USAGE-RELATED
Submission URL
Targeting and analysis such as 'serve only on X URL' or 'compare user satisfaction by URL'
Number of visits
Targeting and analysis
Number of pageviews in current session
Targeting and analysis
DATA YOU MAY OPTIONALLY EXPLICITLY PASS TO PULSE INSIGHTS TO STORE
Client Key
Used to store a persistent anonymous (to Pulse Insights) identifier to link survey data with your internal user data
Contextual Data
Used to store contextual data about the user, experience, or behavior
Events
Used to indicate that a user did something of note such as converted, so that the event data can be correlated with survey responses.
EXPLICIT RESPONSE DATA
Response details
What was served to the user and the actual explicit response such as a satisfaction score
Timestamp
The date and time of the response
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