# Data that Pulse Insights stores

Pulse Insights evaluates & stores data from your end-users to perform its core functions of:

* Determining if and how a survey should be served
* Capturing explicit user responses to survey questions
* Analyzing the responses to generate insights for your business
* Performing QA of data and user experience

## The following is a list of data that Pulse Insights stores along with how it is used.

| Data                                                                    | How it is used                                                                                                                        | Comments                                                                                                                 |
| ----------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------ |
| **DEVICE-RELATED**                                                      |                                                                                                                                       |                                                                                                                          |
| Device UDID                                                             | Random identifier assigned to the device used as key to store impressions and submissions                                             |                                                                                                                          |
| User Agent                                                              | Analysis and QA of survey data by device characteristics such as mobile vs. desktop responses.                                        |                                                                                                                          |
| Operating System                                                        | Inferred from user agent                                                                                                              |                                                                                                                          |
| Browser & version                                                       | Inferred from user agent                                                                                                              |                                                                                                                          |
| Screen Resolution                                                       | Analysis and QA of survey data                                                                                                        |                                                                                                                          |
| Device Type                                                             | Inferred from screen resolution                                                                                                       |                                                                                                                          |
| IP Address                                                              | QA of survey data such as potential bot or testing traffic                                                                            | This field is an account-level option with settings to turn off, obfuscate the last octet, or store the full IP address. |
|                                                                         |                                                                                                                                       |                                                                                                                          |
| **USAGE-RELATED**                                                       |                                                                                                                                       |                                                                                                                          |
| Submission URL                                                          | Targeting and analysis such as 'serve only on X URL' or 'compare user satisfaction by URL'                                            |                                                                                                                          |
| Number of visits                                                        | Targeting and analysis                                                                                                                |                                                                                                                          |
| Number of pageviews in current session                                  | Targeting and analysis                                                                                                                |                                                                                                                          |
|                                                                         |                                                                                                                                       |                                                                                                                          |
| **DATA YOU MAY  OPTIONALLY EXPLICITLY PASS TO PULSE INSIGHTS TO STORE** |                                                                                                                                       |                                                                                                                          |
| Client Key                                                              | Used to store a persistent anonymous (to Pulse Insights) identifier to link survey data with your internal user data                  |                                                                                                                          |
| Contextual Data                                                         | Used to store contextual data about the user, experience, or behavior                                                                 |                                                                                                                          |
| Events                                                                  | Used to indicate that a user did something of note such as converted, so that the event data can be correlated with survey responses. |                                                                                                                          |
|                                                                         |                                                                                                                                       |                                                                                                                          |
| **EXPLICIT RESPONSE DATA**                                              |                                                                                                                                       |                                                                                                                          |
| Response details                                                        | What was served to the user and the actual explicit response such as a satisfaction score                                             |                                                                                                                          |
| Timestamp                                                               | The date and time of the response                                                                                                     |                                                                                                                          |