Data that Pulse Insights stores

Pulse Insights evaluates & stores data from your end-users to perform its core functions of:

• Determining if and how a survey should be served

• Capturing explicit user responses to survey questions

• Analyzing the responses to generate insights for your business

• Performing QA of data and user experience

The following is a list of data that Pulse Insights stores along with how it is used.

Data	How it is used	Comments
DEVICE-RELATED
Device UDID	Random identifier assigned to the device used as key to store impressions and submissions
User Agent	Analysis and QA of survey data by device characteristics such as mobile vs. desktop responses.
Operating System	Inferred from user agent
Browser & version	Inferred from user agent
Screen Resolution	Analysis and QA of survey data
Device Type	Inferred from screen resolution
IP Address	QA of survey data such as potential bot or testing traffic	This field is an account-level option with settings to turn off, obfuscate the last octet, or store the full IP address.
USAGE-RELATED
Submission URL	Targeting and analysis such as 'serve only on X URL' or 'compare user satisfaction by URL'
Number of visits	Targeting and analysis
Number of pageviews in current session	Targeting and analysis
DATA YOU MAY OPTIONALLY EXPLICITLY PASS TO PULSE INSIGHTS TO STORE
Client Key	Used to store a persistent anonymous (to Pulse Insights) identifier to link survey data with your internal user data
Contextual Data	Used to store contextual data about the user, experience, or behavior
Events	Used to indicate that a user did something of note such as converted, so that the event data can be correlated with survey responses.
EXPLICIT RESPONSE DATA
Response details	What was served to the user and the actual explicit response such as a satisfaction score
Timestamp	The date and time of the response