Pulse Insights Documentation
  • Pulse Insights Overview
    • 👋Welcome to Pulse Insights
  • Implementing Pulse Insights (Dev)
    • Implementing on Web and Mobile Web
      • Deploying your tag (code snippet)
      • Ingesting contextual data for targeting and analysis
      • Client Key
      • Tracking Events (aka High Value Actions)
      • Presenting a specific survey
      • Supporting Inline surveys
      • Callbacks
      • Privacy Features
        • Identifiers, cookies, and local storage
        • Data that Pulse Insights stores
      • QA Process and Preview Mode
        • JavaScript Object
      • Single Page Apps
      • Load Time & Availability
      • Bot blocking
      • Customer-initiated Feedback
    • Implementing in email
      • Dynamic Email
    • Implementing in Native Apps
      • Android
        • Android Release Notes
        • Android Demo App
      • iOS
        • iOS Release Notes
        • iOS Demo App
      • Demo App Help
  • Integrations
    • Integrations overview
      • Hubspot
      • Braze
      • Google Analytics
      • Data Lake
  • Configuring Pulse Insights (Console)
    • Account Setup
      • Authentication & SSO
      • Inviting Collaborators
      • Roles & permissions
    • Dashboard & Program Management
      • Survey Status
    • Editor
      • Question Types
        • Survey Invitation
        • Single Choice
          • Using Images
        • Multiple Choice
        • Free Text
        • Net Promoter Score
        • Slider
        • Custom Content (Next Best Action)
        • Thank You Message
          • Poll (Show Results)
      • General
      • Targeting
        • Devices & Channels
        • Sample Rate
        • URL & Events
        • Dates
        • Previous Responses
        • On Page Behavior
        • CRM Targeting
        • Geo Targeting
        • Goal
        • User Behavior
        • Advanced Settings
      • Formatting
        • Widget Types
          • Docked
          • Bottom Bar
          • Top Bar
          • Overlay
          • Inline
        • Themes
        • Question Display
        • Custom CSS (Survey-level)
        • Supported Markdown
      • Link Builder
      • Preview
      • Survey Groups (Localization)
    • Reporting
      • Results Page & Filtering
      • On Demand
        • Columns/Data Dictionary
      • Scheduled Reports
      • Free Text
        • AI Generated Summary
        • Responses & Tagging
      • Custom Content Reporting
      • Viewable Impressions
    • Account Level Settings
      • Get Code Snippet
      • Global Targeting
      • Data & Integrations (Callbacks)
      • Data Restrictions
      • Themes
      • Automations
        • High Value Actions (Events)
      • Activity Log
      • Configured by Pulse Insights
    • AI Agents
      • Next Insights
      • Survey Brief & Hypothesis Generator
  • Best Practices
    • Best Practices
      • Copy
      • Design and Execution
      • Targeting
      • Widget Types
      • Sample Rate
      • Submission Rates
      • Special Features
      • Best Practices for Progressive Profiling
  • API
    • API reference
      • Surveys
        • Questions
        • Poll
      • Q
        • A
      • Direct serve
      • Serve
      • Results
      • Present results
      • Track event
      • Custom content link click
      • Submissions
        • All answers
        • Answer
        • Close
        • Viewed at
      • Devices
        • Set data
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On this page
  • Add a new Single Choice Question
  • Configuring Question and Possible Answers
  • Single Choice Settings
  • Answer Order
  • Button Style
  • Answer Options
  • Additional Text
  • Single Choice Options
  • Additional Content

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  1. Configuring Pulse Insights (Console)
  2. Editor
  3. Question Types

Single Choice

PreviousSurvey InvitationNextUsing Images

Last updated 1 year ago

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A single choice question enables the user to select one appropriate answer from a list of options.

Add a new Single Choice Question

To add a new single choice question, simply click on the "+" icon in the bottom right of the canvas and select Single Choice.

Configuring Question and Possible Answers

  • Double click in the Question field and type your desired question.

  • To add an additional possible answer, click on "Add New".

  • To remove a possible answer, click on the trash icon to the right of the answer.

  • Double click in the possible answer field to type your desired answer text.

  • To change the order of answers, click on the dots to the left of the answer and drag and drop the answer in the desired position.

  • You can optionally add images to your responses, such as a thumbs up/down. To add images, click on the image icon on the right of each answer. This will open a modal where you can select an image to use, or upload a new image file. You can choose to display just the image, or the image and text. Next, you can enter the size you would like the image to render on desktop, table and mobile (in px or as a %). You can also add fallback text, which will be shown if the image cannot load.

Single Choice Settings

These are question-level settings. The configurations you choose do not carry over to all questions, or all single-choice questions in your survey. If you have multiple single choice questions in your survey, you will need to make configure your desired settings for each individual question.

Answer Order

For single choice questions, you can display the answers options in the order they are created and displayed in the question card, or you can choose to randomize the answer order.

There are two settings:

  • Randomize all responses

  • Randomize all except the last — this is useful if you have an ‘Other’ option that you want to remain last

You may want to use this "randomize" option if you think the order in which answers are shown may create a bias (e.g. the first answer may get chosen more often).

Button Style

There are 3 button styles to choose from:

  1. Standard button

  2. Radio button

  3. Dropdown menu

Please see the next section for additional options for each button styles.

Answer Options

For the Standard & Radio button styles, you can also configure the number of answers per row for desktop and mobile.

For Standard button style, there is additional settings for button width (fixed or variable) and the button distribution (Aligned Left/Center/Right; Spaced Between/Around/Evenly) for desktop and mobile views.

For Menu-style, you can configure the Default Label, which is what the user will see before selecting a valid response. The default label text is “Select an option”.

Additional Text

You also have the option to add additional text before and/or after the question, as well as labels for Before and/or after answers.

Using before/after answer labels is a great way to ask scaled questions and to define the scale. For example, the question can be, "How would you rate this page?" with answer options 1-5. Use answer labels to define the lower and upper end of the scale.

Single Choice Options

Additional Content

You can optionally display custom content at the header or footer of the question. You can use the simple WYSIWYG editing or advanced HTML editing, complete with code beautification and line numbers.

This is a great feature to use to show any fine print or disclaimers.

There are several more options for configuring your single choice question. To choose your desired settings, simply click on the Settings button on the bottom left of the single choice card.

In this section, you can define empty error text. This only needs to be set if your survey will be shown in All-at-once mode with individual question empty error enabled. Please see "" section for more details. If this is not set, the default message will display (Required.).

Question Display