Responses & Tagging

Free Text Viewer

For a more in depth analysis of free text responses, click on the “Text Responses” link in the bottom left.

Clicking this link displays individual responses in a table format where you can see the date & time, completion URL, device type, response, translation (when applicable and language code is established upon survey creation), tags and sentiment score.

The data table is sortable by clicking a column header.

You can also filter results by typing in the filter field at the top of each column.

To filter responses simply type in the filter field at the top of the column you would like to filter.

The data table also enables you to group responses so you can view the data in ways that highlight similarities, differences, and insights. For example, you can group the responses based on

  • How the user answered some other question.

  • The URL the user answered the survey on (only for browser-based responses; native mobile and API responses won’t have a submission URL)

  • The device type (phone, tablet, and desktop)


You can also tag free text responses. When you have thousands of free text responses, it’s not easy to distill it into digestible learnings. And even if you could do that, it’s not easy to retain perspective about how common certain themes are. This is where our response tagging comes in.

Manually Applying Tags

To apply one or more tags to a response:

  1. Filter by relevant keyword by typing in the filter field at the top of “Tags” column

  2. Using the checkbox in the leftmost column, select all responses as a starting point; but unchecking any responses that don’t fit

  3. Apply the tag by choosing an option in the “Select tag to add” dropdown menu. To create a new tag, click “Manage Tags” in the dropdown menu. Then click “New Tag” and you can name your new tag and apply a tag color.

  4. You can remove a tag by clicking the “X” on the tag

We’ve found that even large datasets with thousands of responses can be fully tagged quickly. The general results page will show a chart that graphs the frequency of occurrence of each tag in descending order, thus helping you digest what people think even though they submitted nuanced and complex open-ended responses.


After you have created your tag labels and manually tagged a few responses for each tag type, you can AutoTag the rest and turn on AutoTag for any new responses that come in.

This feature must be enabled by Pulse Insights for your account. For more details see here.

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