Tracking Events (aka High Value Actions)
Tracking Events enables you to inform Pulse Insights that an important event occurred, typically related to a website goal or action, so that you can later correlate survey responses with it.
Example Use Case
By informing Pulse Insights that a purchase event occurred, you can correlate survey responses with a purchase event. This helps you understand how different survey responses affect the probability of a purchase. For example, you could learn the "cost" of missing information on your product pages in terms of lost sales.
The two ways to track events
Using JavaScript
On any page that has the Pulse Insights code snippet, you can push event data like so:
In Console, by watching for visits to certain URLs
In Console, you can configure visits to a particular URL to create an Event. This method is described in the Console Configuration section.
Recommended Events or High Value Actions To Consider Collecting
Conversion
Add to cart
Key feature enrollments
Lead submissions
Cancellation
Support ticket creation
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