Tracking Events (aka High Value Actions)

Tracking Events enables you to inform Pulse Insights that an important event occurred, typically related to a website goal or action, so that you can later correlate survey responses with it.

Tracking events is optional, but highly recommended because it unlocks the ability to quantify the impact of what is typically siloed qualitative data.

Example Use Case

By informing Pulse Insights that a purchase event occurred, you can correlate survey responses with a purchase event. This helps you understand how different survey responses affect the probability of a purchase. For example, you could learn the "cost" of missing information on your product pages in terms of lost sales.

The two ways to track events

Using JavaScript

On any page that has the Pulse Insights code snippet, you can push event data like so:

pi('track_event', 'Purchase', {plan: "Gold", value: 50.00});

The two key benefits of this method are that you can dynamically populate data (like the purchase plan and price in the example above) to aid in custom analysis, and that you needn't rely on an event being simply a visit to a URL.

In Console, by watching for visits to certain URLs

In Console, you can configure visits to a particular URL to create an Event. This method is described in the Console Configuration section.

Recommended Events or High Value Actions To Consider Collecting

Event
Conversion
Add to cart
Key feature enrollments
Lead submissions
Cancellation
Support ticket creation

Just a few events goes a long way. Think of the top 2-3 things that indicate success or a problem on your website and start there.