# Best Practices Pulse Insights helps you collect Zero Party Data from your clients. ZPD is the data resulting from when a user intentionally and proactively shares their info with you. This is powerful! In aggregate, you can identify trends, understand your client, and make better business decisions. However, your business goals may be different than other Pulse Insights clients. In fact, your business goals may change depending on the season! Here in the best practices, you can learn different ways to implement surveys that help you meet your goals. For example, perhaps you want a lot of data quickly to answer an urgent question. Or perhaps you'd like to measure trends over a long period of time. We can accomplish either, together, but we will implement these surveys in different ways. Learn more with these Best Practices. ‍ ## #### --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.pulseinsights.com/best-practices/best-practices.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.