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Best practices help you avoid pitfalls and implement surveys that meet your specific goal at this moment in time.
Pulse Insights helps you collect Zero Party Data from your clients. ZPD is the data resulting from when a user intentionally and proactively shares their info with you. This is powerful! In aggregate, you can identify trends, understand your client, and make better business decisions.
However, your business goals may be different than other Pulse Insights clients. In fact, your business goals may change depending on the season! Here in the best practices, you can learn different ways to implement surveys that help you meet your goals. For example, perhaps you want a lot of data quickly to answer an urgent question. Or perhaps you'd like to measure trends over a long period of time. We can accomplish either, together, but we will implement these surveys in different ways. Learn more with these Best Practices.