Pulse Insights Documentation
  • Pulse Insights Overview
    • 👋Welcome to Pulse Insights
  • Implementing Pulse Insights (Dev)
    • Implementing on Web and Mobile Web
      • Deploying your tag (code snippet)
      • Ingesting contextual data for targeting and analysis
      • Client Key
      • Tracking Events (aka High Value Actions)
      • Presenting a specific survey
      • Supporting Inline surveys
      • Callbacks
      • Privacy Features
        • Identifiers, cookies, and local storage
        • Data that Pulse Insights stores
      • QA Process and Preview Mode
        • JavaScript Object
      • Single Page Apps
      • Load Time & Availability
      • Bot blocking
      • Customer-initiated Feedback
    • Implementing in email
      • Dynamic Email
    • Implementing in Native Apps
      • Android
        • Android Release Notes
        • Android Demo App
      • iOS
        • iOS Release Notes
        • iOS Demo App
      • Demo App Help
  • Integrations
    • Integrations overview
      • Hubspot
      • Braze
      • Google Analytics
      • Data Lake
  • Configuring Pulse Insights (Console)
    • Account Setup
      • Authentication & SSO
      • Inviting Collaborators
      • Roles & permissions
    • Dashboard & Program Management
      • Survey Status
    • Editor
      • Question Types
        • Survey Invitation
        • Single Choice
          • Using Images
        • Multiple Choice
        • Free Text
        • Net Promoter Score
        • Slider
        • Custom Content (Next Best Action)
        • Thank You Message
          • Poll (Show Results)
      • General
      • Targeting
        • Devices & Channels
        • Sample Rate
        • URL & Events
        • Dates
        • Previous Responses
        • On Page Behavior
        • CRM Targeting
        • Geo Targeting
        • Goal
        • User Behavior
        • Advanced Settings
      • Formatting
        • Widget Types
          • Docked
          • Bottom Bar
          • Top Bar
          • Overlay
          • Inline
        • Themes
        • Question Display
        • Custom CSS (Survey-level)
        • Supported Markdown
      • Link Builder
      • Preview
      • Survey Groups (Localization)
    • Reporting
      • Results Page & Filtering
      • On Demand
        • Columns/Data Dictionary
      • Scheduled Reports
      • Free Text
        • AI Generated Summary
        • Responses & Tagging
      • Custom Content Reporting
      • Viewable Impressions
    • Account Level Settings
      • Get Code Snippet
      • Global Targeting
      • Data & Integrations (Callbacks)
      • Data Restrictions
      • Themes
      • Automations
        • High Value Actions (Events)
      • Activity Log
      • Configured by Pulse Insights
  • Best Practices
    • Best Practices
      • Copy
      • Design and Execution
      • Targeting
      • Widget Types
      • Sample Rate
      • Submission Rates
      • Special Features
      • Best Practices for Progressive Profiling
  • API
    • API reference
      • Surveys
        • Questions
        • Poll
      • Q
        • A
      • Direct serve
      • Serve
      • Results
      • Present results
      • Track event
      • Custom content link click
      • Submissions
        • All answers
        • Answer
        • Close
        • Viewed at
      • Devices
        • Set data
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On this page
  • Key differences between HTML email and “Dynamic Email Surveys
  • Getting your Dynamic Email code snippet

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  1. Implementing Pulse Insights (Dev)
  2. Implementing in email

Dynamic Email

PreviousImplementing in emailNextImplementing in Native Apps

Last updated 2 years ago

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Dynamic Email addresses some of the inherent limitations of email technology, and enables a far richer survey (and overall email) experience. However, because it is a new standard, not all ESPs or email clients support it.

Key differences between HTML email and “Dynamic Email Surveys

Dynamic email surveys provide a rich, personalized, web-like experience in email.

HTML Email Surveys
Dynamic Email Surveys

Survey/campaign is hardcoded in the email as links.

Survey/campaign is dynamically displayed within the email. A code somewhat parallel to a website tag is placed in the email to enable it.

Clicking any answer (or any link in the email) opens up a web browser window.

Clicking an answer does not open up a web browser/new tab. Answer is captured within the email and without the need to pop open a new window.

You can only show one single-choice question in the email. Any followup questions need to be shown and completed on the web landing page.

You can have multiple questions inside the email itself

Question branching is not supported (only one question is supported)

You can have dynamic question branching, like on web.

Can only ask a single choice question in-email.

Multiple question types are supported, including free text. For now, the first question needs to be a single choice question.

User responses are tracked via custom links the client will embed in their email.

User responses are tracked via a code snippet from Console, without leaving the email.

Getting your Dynamic Email code snippet

You can find your code snippet in Console under Settings > Get Code Snippet > Dynamic Email.