Dynamic Email
Dynamic Email addresses some of the inherent limitations of email technology, and enables a far richer survey (and overall email) experience. However, because it is a new standard, not all ESPs or email clients support it.
Dynamic email surveys provide a rich, personalized, web-like experience in email.
HTML Email Surveys | Dynamic Email Surveys |
|---|---|
Survey/campaign is hardcoded in the email as links. | Survey/campaign is dynamically displayed within the email. A code somewhat parallel to a website tag is placed in the email to enable it. |
Clicking any answer (or any link in the email) opens up a web browser window. | Clicking an answer does not open up a web browser/new tab. Answer is captured within the email and without the need to pop open a new window. |
You can only show one single-choice question in the email. Any followup questions need to be shown and completed on the web landing page. | You can have multiple questions inside the email itself |
Question branching is not supported (only one question is supported) | You can have dynamic question branching, like on web. |
Can only ask a single choice question in-email. | Multiple question types are supported, including free text. For now, the first question needs to be a single choice question. |
User responses are tracked via custom links the client will embed in their email. | User responses are tracked via a code snippet from Console, without leaving the email. |
You can find your code snippet in Console under Settings > Get Code Snippet > Dynamic Email.