# Dynamic Email

Dynamic Email addresses some of the inherent limitations of email technology, and enables a far richer survey (and overall email) experience. However, because it is a new standard, not all ESPs or email clients support it. <br>

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### &#x20;Key differences between HTML email and “Dynamic Email Surveys

Dynamic email surveys provide a rich, personalized, web-like experience in email.

| HTML Email Surveys                                                                                                                        | Dynamic Email Surveys                                                                                                                         |
| ----------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- |
| Survey/campaign is hardcoded in the email as links.                                                                                       | Survey/campaign is dynamically displayed within the email. A code somewhat parallel to a website tag is placed in the email to enable it.     |
| Clicking any answer (or any link in the email) opens up a web browser window.                                                             | Clicking an answer does not open up a web browser/new tab. Answer is captured within the email and without the need to pop open a new window. |
| You can only show one single-choice question in the email. Any followup questions need to be shown and completed on the web landing page. | You can have multiple questions inside the email itself                                                                                       |
| Question branching is not supported (only one question is supported)                                                                      | You can have dynamic question branching, like on web.                                                                                         |
| Can only ask a single choice question in-email.                                                                                           | Multiple question types are supported, including free text. For now, the first question needs to be a single choice question.                 |
| User responses are tracked via custom links the client will embed in their email.                                                         | User responses are tracked via a code snippet from Console, without leaving the email.                                                        |

## Getting your Dynamic Email code snippet

You can find your code snippet in Console under Settings > Get Code Snippet > Dynamic Email.

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