Pulse Insights Documentation
  • Pulse Insights Overview
    • 👋Welcome to Pulse Insights
  • Implementing Pulse Insights (Dev)
    • Implementing on Web and Mobile Web
      • Deploying your tag (code snippet)
      • Ingesting contextual data for targeting and analysis
      • Client Key
      • Tracking Events (aka High Value Actions)
      • Presenting a specific survey
      • Supporting Inline surveys
      • Callbacks
      • Privacy Features
        • Identifiers, cookies, and local storage
        • Data that Pulse Insights stores
      • QA Process and Preview Mode
        • JavaScript Object
      • Single Page Apps
      • Load Time & Availability
      • Bot blocking
      • Customer-initiated Feedback
    • Implementing in email
      • Dynamic Email
    • Implementing in Native Apps
      • Android
        • Android Release Notes
        • Android Demo App
      • iOS
        • iOS Release Notes
        • iOS Demo App
      • Demo App Help
  • Integrations
    • Integrations overview
      • Hubspot
      • Braze
      • Google Analytics
      • Data Lake
  • Configuring Pulse Insights (Console)
    • Account Setup
      • Authentication & SSO
      • Inviting Collaborators
      • Roles & permissions
    • Dashboard & Program Management
      • Survey Status
    • Editor
      • Question Types
        • Survey Invitation
        • Single Choice
          • Using Images
        • Multiple Choice
        • Free Text
        • Net Promoter Score
        • Slider
        • Custom Content (Next Best Action)
        • Thank You Message
          • Poll (Show Results)
      • General
      • Targeting
        • Devices & Channels
        • Sample Rate
        • URL & Events
        • Dates
        • Previous Responses
        • On Page Behavior
        • CRM Targeting
        • Geo Targeting
        • Goal
        • User Behavior
        • Advanced Settings
      • Formatting
        • Widget Types
          • Docked
          • Bottom Bar
          • Top Bar
          • Overlay
          • Inline
        • Themes
        • Question Display
        • Custom CSS (Survey-level)
        • Supported Markdown
      • Link Builder
      • Preview
      • Survey Groups (Localization)
    • Reporting
      • Results Page & Filtering
      • On Demand
        • Columns/Data Dictionary
      • Scheduled Reports
      • Free Text
        • AI Generated Summary
        • Responses & Tagging
      • Custom Content Reporting
      • Viewable Impressions
    • Account Level Settings
      • Get Code Snippet
      • Global Targeting
      • Data & Integrations (Callbacks)
      • Data Restrictions
      • Themes
      • Automations
        • High Value Actions (Events)
      • Activity Log
      • Configured by Pulse Insights
  • Best Practices
    • Best Practices
      • Copy
      • Design and Execution
      • Targeting
      • Widget Types
      • Sample Rate
      • Submission Rates
      • Special Features
      • Best Practices for Progressive Profiling
  • API
    • API reference
      • Surveys
        • Questions
        • Poll
      • Q
        • A
      • Direct serve
      • Serve
      • Results
      • Present results
      • Track event
      • Custom content link click
      • Submissions
        • All answers
        • Answer
        • Close
        • Viewed at
      • Devices
        • Set data
Powered by GitBook
On this page
  • Choosing a Sample Rate
  • High Sample Rate
  • Low Sample Rate
  • Adjusting Sample Rates
  • Do I need to adjust the Sample Rates?
  • When to Adjust the Sample Rates

Was this helpful?

  1. Best Practices
  2. Best Practices

Sample Rate

Consider when to set the sample rate as high vs as low as possible.

Choosing a Sample Rate

High Sample Rate

  • You want to learn quickly.

  • You want to learn quickly & iterate with a V2 survey.

  • You will only keep this survey up for a short amount of time.

  • Your site has a low volume, so you need a higher percentage of visitors to interact with the survey to get significant results.

  • You’ve chosen to use an inline widget, which looks like content on your page.

  • You want every visitor to interact with this survey.

Low Sample Rate

  • You have lots of time to collect results.

  • The volume on your site is very high, so results will come in quickly regardless of what percentage of guests see the survey.

  • You are creating an evergreen survey that runs on many pages and will exist for a long time.

  • Your survey is an overlay and therefore the widget will inspire more impressions.

  • You are very concerned about disrupting the visitor’s experience.

Adjusting Sample Rates

Do I need to adjust the Sample Rates?

  • Most surveys do not need to adjust sample rates, as you'll discuss the best setting with your CSM before launch.

  • Most Submission rates are impacted by a number of factors, including widget, design, question copy, number of questions, and question order. Consider iterative surveys to get the results you need.

When to Adjust the Sample Rates

  • When running more than one survey on the same site or page, surveys may compete with each other. If one is getting lower responses, you may want to dial the other's sample rates back.

  • Evergreen surveys measure responses over time. When launching, you may want data quickly. However, once you've reached a significant amount of submissions or see a clear pattern, it is worth dial the sample rate down to improve your users' experience.

PreviousWidget TypesNextSubmission Rates

Last updated 1 year ago

Was this helpful?