Sample Rate

The sample rate determines what percentage of impressions that match the eligibility conditions receive the survey

Surveys are set to 100% sample rate by default. To change the sample rate, enter a number between 1 and 100%.

Sample Rate is set to 100% by default.

When to set the sample rate high vs as low as possible.

High Sample Rate

• You want to learn quickly.

• You want to learn quickly & iterate with a V2 survey.

• You will only keep this survey up for a short amount of time.

• You site has low volume, so you need a higher percentage of visitors to interact with the survey to get significant results.

• You’ve chosen to use an inline widget, which looks like content on your page.

• You want every visitor to interact with this survey.

Low Sample Rate

• You have lots of time to collect results.

• The volume on your site is very high, so results will come in quickly regardless of what percentage of guests see the survey.

• You are creating an evergreen survey that runs on many pages and will exist for a long time.

• Your survey is an overlay and therefore the widget will inspire more impressions.

• You are very concerned about disrupting the visitor’s experience.