Sample Rate

The sample rate determines what percentage of impressions that match the eligibility conditions receive the survey

Surveys are set to 100% sample rate by default. To change the sample rate, enter a number between 1 and 100%.

Sample Rate is set to 100% by default.

When to set the sample rate high vs as low as possible.

High Sample Rate

  • You want to learn quickly.

  • You want to learn quickly & iterate with a V2 survey.

  • You will only keep this survey up for a short amount of time.

  • You site has low volume, so you need a higher percentage of visitors to interact with the survey to get significant results.

  • You’ve chosen to use an inline widget, which looks like content on your page.

  • You want every visitor to interact with this survey.

Low Sample Rate

  • You have lots of time to collect results.

  • The volume on your site is very high, so results will come in quickly regardless of what percentage of guests see the survey.

  • You are creating an evergreen survey that runs on many pages and will exist for a long time.

  • Your survey is an overlay and therefore the widget will inspire more impressions.

  • You are very concerned about disrupting the visitor’s experience.

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