Braze
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You will be able to take responses from Pulse Insights and insert them into the appropriate user's Braze record to personalize future marketing and servicing communications and experiences. For example you might:
Capture a shopping preference and use that to personalize marketing emails
Capture data such as location or birthday to trigger or personalize offer emails
Capture feedback like satisfaction to create segments of engaged users
Capture email feedback like email relevance to suppress disinterested audiences
Email links that capture user feedback need to ingest the User ID in order to update the appropriate record in Braze. You can ingest the User ID by appending the following to the Pulse Insights links.
Learn more about .
Endpoint details
API Key
REST API key permissions (e.g. Track)
Attribute name to update
Data Type (Datetime, Boolean, Number, String, Blank)
Client Key (user_id
OR braze_id
). Please see for more details on Client Key.
Frequency (batch or near real-time)