What the integration accomplishes

You will be able to take responses from Pulse Insights and insert them into the appropriate user's Braze record to personalize future marketing and servicing communications and experiences. For example you might:

  • Capture a shopping preference and use that to personalize marketing emails

  • Capture data such as location or birthday to trigger or personalize offer emails

  • Capture feedback like satisfaction to create segments of engaged users

  • Capture email feedback like email relevance to suppress disinterested audiences

Pulse Insights will get the data into Braze. From there, it will be up to you to leverage that data to provide superior service and marketing. )


Email links that capture user feedback need to ingest the User ID in order to update the appropriate record in Braze. You can ingest the User ID by appending the following to the Pulse Insights links.


Learn more about link creation here.

Inputs we'll need from you

  • Endpoint details

  • API Key

  • REST API key permissions (e.g. Track)

  • Attribute name to update

  • Data Type (Datetime, Boolean, Number, String, Blank)

  • Client Key (user_id OR braze_id). Please see here for more details on Client Key.

  • Frequency (batch or near real-time)

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