# Formatting

Formatting is how you configure the look and feel of your survey. The survey's design can impact user behavior, so it is important to format your surveys with results and response rates in mind. 

A survey's formatting of the following components, which together determines how the survey will look to the end-user:

* Widget type
* Themes
* Question Display 
* Custom survey-level CSS (optional)

### **Pulse Insights can match your theme to your website for you!** <a href="#match-your-theme-to-your-website.-pulse-can-do-this-for-you" id="match-your-theme-to-your-website.-pulse-can-do-this-for-you"></a>

Pulse Insights surveys are designed to be a native user-experience and to fit in with your site branding. Pulse Insights can customize colors, fonts, buttons and backgrounds via JSON “themes” so the formatting matches your brand.&#x20;

Pulse thinks ahead to include those things you may not consider, like accessibility and dynamic screen sizes.


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